The story

Let’s talk about Pretty ECO. The story started with the search of founder Esmay Verschuren learning to live a life with sensitivity and empathy. After a lot of hardships and lows, she decided to turn her life around. The most important decision that she made was to make her childhood dream come true: taking care of elephants in Sri Lanka.

The experiences that she had there made her realize that empathy is not a weakness like she used to think, but a superpower that can be leveraged! Now it’s time to share that message with the world by sharing this story and selling Fairtrade and sustainable elephant poo paper products inspired by empathy. In this way, Pretty ECO wants to inspire people in their search and show them how beautiful empathy can be for people, animals and our planet.

Ten per cent of Pretty ECO’s profits go back to the elephants who’s poo is used for the paper. These are the same elephants that Esmay knows so well after taking care of them. This money is used to grant them a better life. We also plan on going back regularly to check up on the elephants and work closely together with our Fair-trade supplier.

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    All our products are Fairtrade
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    10% of our profits go to elephants in need
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    All the procedures within our brand are done as eco-friendly as we possible can
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    Inspired with empathy

The story

Let’s talk about Pretty ECO. The story started with the search of founder Esmay Verschuren learning to live a life with sensitivity and empathy. After a lot of hardships and lows, she decided to turn her life around. The most important decision that she made was to make her childhood dream come true: taking care of elephants in Sri Lanka.

The experiences that she had there made her realize that empathy is not a weakness like she used to think, but a superpower that can be leveraged! Now it’s time to share that message with the world by sharing this story and selling Fairtrade and sustainable elephant poo paper products inspired by empathy. In this way, Pretty ECO wants to inspire people in their search and show them how beautiful empathy can be for people, animals and our planet.

Ten per cent of Pretty ECO’s profits go back to the elephants who’s poo is used for the paper. These are the same elephants that Esmay knows so well after taking care of them. This money is used to grant them a better life. We also plan on going back regularly to check up on the elephants and work closely together with our Fair-trade supplier.

  • null
    All our products are Fairtrade
  • null
    10% of our profits go to elephants in need
  • null
    All the procedures within our brand are done as eco-friendly as we possible can
  • null
    inspired with empathy

Hey-yo!

I’m Esmay and I’m the founder of Pretty ECO! My goal is to make the world a little bit better (or a lot if I can) and one of my ways to do so is with this brand. That’s why it is so important to me that 10% of our profits goes to charity.

After taking care of elephants in Sri Lanka and visiting one of our Fairtrade suppliers, I felt like there were so many stories I wanted to share and teach people about the environment, animal- and, especially, elephant welfare.

I hope to do so through this brand, while also providing you with fun, eco-friendly and Fair products that you can be proud of to own.

Let’s talk about the elephant in the room…

Did you see us on here?