Do you know why the name Pretty ECO is, well, Pretty ECO? I thought today I’d write a sweet and short post about the name!
If you know me a little, you know that, apart from sustainability, I love fashion, make-up and all things pretty. The combination of these things don’t seem to match that well and too often in our society someone who’s into fashion can’t be someone that is into eco-friendly stuff too, right? By now I have met many people who are proving the contrary… but I also see a lot that still proves this point.
When I started with the idea for Pretty ECO over a year ago I didn’t even have any products. I didn’t even think I was ever going to start something like this at all. The name Pretty ECO just popped in my head because I figured, wouldn’t it be nice if eco-friendly stuff could be pretty as well?
Since I am a webdesigner I registered the domain just for fun and didn’t think much of it. Until I went to Sri Lanka a few months later and saw the super pretty products made of elephant poo… well the rest is history.
Pretty ECO or reasonably ECO?
Apart from the fact that Pretty ECO stands for exactly that, pretty and eco products, pretty can also mean something else. We are trying to do everything in our brand as eco-friendly as possible. But as I’ve explained before, you cannot do éverything right. In our society sometimes it’s nearly impossible to get away from things like plastic, carbon footprints, etc… Therefor Pretty ECO also stands for fairly or reasonably ECO.
Did you get the two meanings behind “Pretty ECO”? Or was this post a total eye-opener for you ;)? I really enjoyed sharing this! Now go check out our pretty products, if you haven’t already :).