I opened up my mailbox and there it was. An e-mail which basically said something like this: “We love what you’re doing and want to write a piece about Pretty ECO in our brand new magazine. It has a circulation of over 400.000 copies. Let us know if you’re down. Regards the WWF.” 

At first, like any good millennial with some sense for online BS, I thought this must be some kind of weird spam mail. But after verifying the e-mail address, excitement kicked in! Quickly after I called with Nathalie from the WWF who I am so thankful for. Her excitement about Pretty ECO was amazing. She also thought it would be a badass idea to use Elephant Poo Paper to make the cover of the magazine for the first copies. These would be handed to the ambassadors; astronaut Andre Kuipers and model Kim Feenstra. They also wanted to use the paper to make huge posters of the cover out of. I guess you understand I didn’t have to think twice about making it happen!

After weeks of keeping my mouth shut (which was difficult yes!), yesterday the new magazine was launched at the WWF HQ in the Netherlands. We were invited to attend and see our posters and special edition covers in person. We also got to meet the ambassadors and wonderful team of the WWF. The beautiful and fun Jet Sol presented the new magazine, there was cake with the cover on them and champagne. Safe to say we had a blast.

The new WWF magazine

Apart from the fact that we got a good party out of this, we are so happy and proud the WWF decided to work with us. Though the WWF works on a ginormous scale compared to Pretty ECO, we think they are so closely connected to what we are trying to do too. Their new Magazine called “Be one with Nature” is so beautiful. We hope it will inspire many to embrace nature on a deeper level.

You will receive the magazine if you’re a member of the WWF in the Netherlands. You can get a copy at the WAAR shops or donate to the WWF and get the magazine for free right here. Find Pretty ECO on page 39!